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The Road Safety Campaign launched on 15 December 2024.
The Campaign reminds and reinforces safe driving behaviours and the importance of road safety for all drivers.
Australia is currently experiencing its highest number of road fatalities in years with the total annual deaths from road crashes trending upwards.
Recent monthly road death statistics shows 1,295 people died on Australian roads in the 12 months to 31 October, this is up 5.2 per cent from 1,231 in the previous period.
Male drivers are over-represented in road crashes and fatalities in all age groups.
Governments at all levels are working together with communities to improve road safety.
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Everyone has a role in making our roads safer. Remember, don’t let a car change who you are.
Because, safer driving starts with you.
Please share the campaign materials with your friends, family, colleagues and networks:
Share the Message
The Campaign materials on this page are available to share with friends, family and your stakeholder networks.
Campaign advertising materials
Video
Don’t let a car change who you are - Montage - 30 seconds
Don’t let a car change who you are - Distraction - 15 seconds
Don’t let a car change who you are - Tailgate - 15 seconds
Don’t let a car change who you are - Driving error - 15 seconds
Social
Don’t let a car change who you are - Impatience
Don’t let a car change who you are - Driver error
Don’t let a car change who you are - Tailgating
Radio/Digital Audio
Don’t let a car change who you are - Mix - 30 seconds
Audio file
Don’t let a car change who you are - Distraction - 15 seconds
Audio file
Don’t let a car change who you are - Tailgating - 15 seconds
Audio file
Don’t let a car change who you are - Impatience - 15 seconds
Audio file
Out of Home
Don’t let a car change who you are (landscape)
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Don’t let a car change who you are (portrait)
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Safer Driving Starts With You (landscape)
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Safer Driving Starts With You (portrait)
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An executive summary of the research used to inform the development of the Road Safety campaign can be found at:
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Document
Find out more
Materials on this page are authorised by the Australian Government, Canberra