The Road Safety Campaign (Burst 2) launched on 22 December 2025.
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The Road Safety Campaign (Burst 2) is a reactivation of the national campaign which ran from 15 December 2024 until 30 April 2025.
The campaign reminds and reinforces safe driving behaviours and the importance of road safety for all drivers.
Australia is currently experiencing its highest number of road fatalities in years with the total annual deaths from road crashes trending upwards.
Recent monthly statistics show 1,350 road deaths across Australia in the 12 months to 30 September 2025. This figure is 6.8% higher than the same time last year.
Male drivers are over-represented in road crashes and fatalities in all age groups.
Governments at all levels are working together with communities to improve road safety.
Everyone has a role in making our roads safer. Remember, don't let a car change who you are.
Because, safer driving starts with you.
Campaign advertising materials
Video
Don't let a car change who you are—Distraction—15 seconds
Don't let a car change who you are—Tailgate—15 seconds
Don't let a car change who you are—Driving error—15 seconds
Social
Don't let a car change who you are—Impatience
Don't let a car change who you are—Driver error
Don't let a car change who you are—Tailgating
Radio/Digital Audio
Don't let a car change who you are—Mix—30 seconds
Audio file
Don't let a car change who you are—Distraction—15 seconds
Audio file
Don't let a car change who you are—Tailgating—15 seconds
Audio file
Don't let a car change who you are—Impatience—15 seconds
Audio file
Out of Home
Don't let a car change who you are (landscape)
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Don't let a car change who you are (portrait)
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Safer Driving Starts With You (landscape)
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Safer Driving Starts With You (portrait)
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An executive summary of the research used to inform the development of the Road Safety campaign can be found at:
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Document
Find out more
Material on this page are authorised by the Australian Government, Canberra.