New classification tool for Amazon content

The Tool will be used to classify films, episodes and series made available to Australian consumers on Amazon Prime content.

The Australian Government has assisted Amazon to develop the Tool so that it produces a rating and consumer advice consistent with Australian classification guidelines. 

The development of the Tool included testing to confirm its classifications are reliable and consistent with Australian community standards and decisions of the Australian Classification Board.

To maintain the highest quality standards, the Australian Classification Board can revoke and replace a Tool decision with a new decision, if needed. This ensures that the classification rating and consumer advice are accurate, informative and protective for Australian audiences.

Content will be classified under the Classification (Publications, Films and Computer Games) Act 1995.
The Amazon Tool approval in Australia adds to three other classification tools available:

  • the International Age Rating Coalition’s (IARC) Global Ratings Tool for computer games; 
  • the Netflix Classification Tool for films; and 
  • the Spherex Classification Tool for films.

For more information about the National Classification Scheme, visit: www.classification.gov.au.

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