CR 26: The development and assessment of a drink driving campaign: A case study (1983)
Summary
In January 1979 the Office of Road Safety, Department of Transport, Australia, commissioned B.J. Eliiott and Associates to develop approaches to drink-driving publicity. In October that year, a detailed interim report (Elliott & Peberdy) specified the options available and recommended a communications strategy. These options were based upon original research conducted by one of the authors in Tasmania, together with a thorough review of relevant existing literature and communication efforts from around the world.