Summary
The project investigated the feasibility of an event which promotes the use of transport modes other than the private car. A participative event was considered necessary to draw attention to the promotion. The study considers the characteristics of the existing transport system and the likely demands placed on it by a promotion. The proposed promotion is an intensive media campaign culminating in a one-day event.
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Type: Research and Analysis Report
Sub Type: Minor Report
Author(s): Blain Johnson—PPK
Topics: Campaigns
Publication Date: 01/04/92