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MR 09: The feasibility of conducting an 'alternative transport' day in Brisbane

Summary

The project investigated the feasibility of an event which promotes the use of transport modes other than the private car. A participative event was considered necessary to draw attention to the promotion. The study considers the characteristics of the existing transport system and the likely demands placed on it by a promotion. The proposed promotion is an intensive media campaign culminating in a one-day event.

Download Complete Document: mr_09 [PDFPDF: 1637 KB]

Type: Research and Analysis Report
Sub Type: Minor Report
Author(s): Blain Johnson—PPK
Topics: Campaigns
Publication Date: 01/04/92

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Last Updated: 6 May, 2013