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Appendix 2 : Advertising and market research

The particulars of payments of $1500 or more that the department paid for market research and advertising in 2002-03 are detailed below. All amounts include goods and services tax (GST) and have been rounded to the nearest dollar.

No polling organisations were contracted by the department in 2002-03.

Agency Service provided Cost $

Advertising agencies

Crowther-Blayne & Associates Marine industry advertising to promote the role of the Australian Transport Safety Bureau (ATSB) 5172
Starcom Call for submissions on AusLink 25 407
Starcom Request for proposals to implement the APEC TPT-WG Project - 'Sea and Air Container Track and Trace Technologies: Analysis and Case Study' 2 284

Market research organisations

Australian Strategic Planning Pty Ltd Support research for the Regional Business Development Analysis Panel on attracting finance for regional business 78 400*
Australian Strategic Planning Pty Ltd Support research for the Regional Business Development Analysis Panel on attracting finance for regional business 33 531*
Ernst & Young Support research for the Regional Business Development Analysis Panel on a range of taxation issues 138 752*
Gregory F Walsh & Associates Pty Ltd Support research for the Regional Business Development Analysis Panel about regional infrastructure finance 23 100*
KPMG Lty Ltd Support research for the Regional Business Development Analysis Panel on taxation issues 84 360*
National Centre for Social and Economic Modelling, University of Melbourne Support research for the Regional Business Development Analysis Panel on options for regional development 33 000*
Quantum Market Research (Aust) Pty Ltd Market research Commonwealth Regional Information Campaign 40 524*
Solutions Marketing and Research Group Pty Ltd To assess the attitudes and perceptions of regional and rural communities to the branding of a new approach to delivery of regional programmes administered by DOTARS 27 225*

Media advertising organisations

ACP Publishing Pty Ltd Advertising Ride On motorcycle training videos 1749
Australian Transport and Logistics Review Advertising the role of the ATSB 2739
Baird Publications Pty Ltd Marine industry advertising to promote the role of the ATSB 8657
Charter Pacific Publications Advertisement in the Transport Operators Handbook promoting the role of the ATSB 2700
Chevron Publishing Group Pty Ltd Advertising the role of the ATSB in association with the Avalon Airshow 2200
Executive Media Pty Ltd Kidsafe advertising 1995
FPC Magazines Advertising Ride On motorcycle training videos 10 208
Mitchell & Partners Purchase of advertising space for the Commonwealth Regional Information Campaign 2 632 059
Starcom Worldwide (Aust) Pty Ltd Personnel advertising for ATSB investigators 5798
STW Group Limited trading as Singelton, Ogilvy & Mather Development of advertisements and other creative materials associated with the Commonwealth Regional Information Campaign 739 184*
Trader International Group Advertising Ride On motorcycle training videos 1870

Direct mail organisations

Australia Post Direct bulk mail out for the Commonwealth
Regional Information Campaign 464 617
* Items also listed under Appendix 1 Consultancy services
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