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Advertising and Market Research

The particulars of payments of $1,500 or more that the Department paid for market research and advertising in 2001- 02 are detailed below. All amounts exclude
goods and services tax and have been rounded to the nearest dollar.

No direct mail or polling organisations were contracted by the Department in 2001- 02

Table 33: Advertising and market research

Agency

Service provided

Cost ($)

ADVERTISING AGENCIES

Singleton, Ogilvy and Mather

Developed and implemented an advertising campaign to promote the Commonwealth Regional Information Service.

828 626

Starcom Worldwide (Aust) Pty Ltd

The Regional Policy Analysis Unit has developed a Regional Research Register that provides a wide range of details about relevant experienced researchers. Starcom were paid to arrange and place adverts calling for such details in eight major newspapers across Australia.

8 329

Starcom Worldwide (Aust) Pty Ltd

Advertise for submissions to the Review of the National Road Transport Commission.

6 820

MARKET RESEARCH ORGANISATIONS

Quantum Market Research

Market tested advertising concepts developed for the Commonwealth Regional Information Campaign; tested taglines, concepts associated with Regional Statement.

61 668

Quantum Market Research

Market tested advertising concepts developed for the Commonwealth Regional Information Campaign; tested taglines, concepts associated with Regional Statement.

239 140

MEDIA ADVERTISING ORGANISATIONS

Eryl Morgan Publications Pty Ltd

Double page feature in Local Government Focus, Internet article and weblink for the Black Spot Programme.

4 795

Executive Media Pty Ltd

Advertisement in Australian Government Products and Services Directory for the Black Spot Programme.

2 723

Gippsland (ACC)

Recruitment advertising for Gippsland, Victoria Sustainable Region Executive Officer in various regional newspapers.

2 246*

nga.net Pty Ltd

Graduate recruitment advertising.

4 067

Public Service and Merit Protection Commission

Advertising in the Gazette.

11 167

Starcom Worldwide (Aust) Pty Ltd

Submissions about applications for aviation capacity.

15 199

Starcom Worldwide (Aust) Pty Ltd

Advertising for the Remote Air Service Subsidy Scheme expansion to include new communities.

3 391

Starcom Worldwide (Aust) Pty Ltd

Advertising for the Government's Programme to assist travellers stranded by the sudden cessation of Ansett Airlines services on 14 September 2001.

152 846

Starcom Worldwide (Aust) Pty Ltd

Advertising costs associated with the introduction of the Enroute Charges Scheme.

11 060

Starcom Worldwide (Aust) Pty Ltd

Advertising to recruit Sustainable Regions Executive Officers.

20 343*

Starcom Worldwide (Aust) Pty Ltd

Advertising for expressions of interest and community consultation on Gippsland, Victoria Sustainable Region in various regional newspapers.

2 214*

Starcom Worldwide (Aust) Pty Ltd

Advertisements calling for applications for the Wide Bay Burnett Structural Adjustment Package in various regional and metropolitan newspapers.

4 558*

Starcom Worldwide (Aust) Pty Ltd

Departmental recruitment advertising.

175 266

The Australian

Tender advertisement for the Asia Pacific Economic Cooperation Project, Identification of Competency Standards for Perishable Goods Handling and Development of Training Programs.

2 077

Note: * Staffing and recruitment advertising amounts have been aggregated and/or include payments under $1 500