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Appendix 2 : Advertising and Market Research

Paid to Reason

Cost ($)

Advertising agencies
AIS Media Advertising vacant positions in the media 52 833
AIS Media Promotion campaign 'Does your small town need services?' under the Rural Transaction Centres Programme 45 977
AIS Media Inviting applications under the Rural Plan Program 16 453
AIS Media Advertising of tenders 28 123
AIS Media Media for BASI Review and notices under the Airport Act 1996 17 196
AIS Media Notification of application by airlines for allocation of international airline capacity 22 119
AIS Media Commissioner for Taxation call for applications under the Infrastructure Borrowing Tax Offset Scheme 7 796
AusInfo Advertising vacant positions in the Commonwealth of Australia Gazette 16 185
AusInfo Notices in the Commonwealth of Australia Gazette under the Airports Act 1996 2 467
AusInfo Notification of government regulations in the Commonwealth of Australia Gazette 1 325
Australian Government Directory Account Advertising BTE addresses and contact details 1 275
Cox Inall Communications Television promotion of National Awards for Innovation in Local Government 7 600
Eryl Morgan Publications Pty Ltd Production of Departmental insert for green and gold editions of Local Government Focus 28 640
Indigo Arch Pty Ltd Advertising in Local Government Management journal 4 375
Perform Analysis and Design Design of forms for the Rural Transaction Centres Programme 9 302
Di Walker Design Design of Rural Transaction Centres Programme logo 2 050
J Walter Thompson (Aust) Pty Ltd Concept and logo for Regional Australia Strategy 16 639
TMP Worldwide Pty Ltd Advertising vacant positions in the media 71 082
TMP Worldwide Pty Ltd Advertising of tenders 5 906
TMP Worldwide Pty Ltd Notices in media under the Airports Act 1996 3 605
TMP Worldwide Pty Ltd Notification of application by airlines for allocation of international airline capacity 24 536
TMP Worldwide Pty Ltd Notifying government regulations 1 615
TMP Worldwide Pty Ltd Private Sector Rail Project - call for submissions 2 570
Sargent Rollins Vranken Develop a public education campaign targeting inappropriate or excessive speed on rural roads 111 847
Total 501 516
Market research organisations
AMR Quantum Harris Regional Australia Strategy communication campaign market research 79 500
Eureka Strategic Research Pty Ltd Market research to evaluate the effectiveness of the FORS Rural Speed Campaign 85 844
Newspoll Market Research Conduct quantitative market research to identify the current major community road safety issues for discussion at the 1998 National Road Safety Summit 5 863
Stancombe Research & Planning Pty Ltd Market research community attitudes survey with designated at-risk groups for the National Road Safety Summit 46 783
Taverner Research Undertake a national survey of community attitudes to road safety issues 54 870
Total 272 860
Media advertising organisations
Mitchell Media Pty Ltd Advertising for the FORS Rural Speed Campaign 200 000
Total 200 000
Direct mail organisations
Airservices Australia Distribution of Asia-Pacific Air Safety magazine 178 863
Airservices Australia Survey of licensed aircraft maintenance engineers 4 024
Canberra Mailing Rural Transaction Centres Programme mailout 3 198
National Mailing and Marketing Pty Ltd Distribution of statistical reports 4 963
Total 191 048
Grand Total 1 165 424